The Effective Marketer

FEBRUARY 19, 2013

” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. The longer webinars (more than 30 mins) can later be chopped down into easily digestible segments and posted on your Youtube channel. What: Case Study.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. This all leads to a few things. Content Creation Challenges.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

SEPTEMBER 25, 2012

Be proactive and reach out to your partners to get feedback and to provide help in planning campaigns. Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

JUNE 1, 2011

The report breaks down companies into three segments: No Marketing Automation, and no processes. But how are processes helping make sure the system works? . “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

AUGUST 16, 2011

Being urgent or a hot topic doesn’t help much though, unless the content meets the needs of the reader. We’ll approach them in the next segment, when we talk about creating content that solves problems. Timely Content Perspectives. Content that answers a need will always win. Want some shortcuts ?

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100