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Digital B2B Marketing

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4 Ways to Plan for Unexpected Changes

Digital B2B Marketing

Do Your Post-Mortem First When things are still going good, grab a couple people and start working out the things that can possibly go wrong. Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. Where will you look for the problems?

Planning 100
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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

While it is true that quality is lower, the relatively low cost still works out well for many companies. You are working on a very targeted program and will only be using the list a couple times in the year. Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. Advertising is targeted to individual people and may appear on a broad range of sites. CRM retargeting is similar.

CRM 100
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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. So how do you plan and measure an influencer marketing program?

Planning 100
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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. So how do you plan and measure an influencer marketing program?

Planning 100
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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No The content is applicable to a wide range of companies, from individuals to enterprises, but my focus is on companies, not personal marketing. 38% work in the marketing and advertising industry.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons. See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief).