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Digital B2B Marketing
AUGUST 28, 2012
Tomorrow’s successful marketers will have the aptitude necessary to start today in a wide range of areas of the business. The best marketers will constantly be gaining knowledge from everything they consume or observe and will then be able to apply that knowledge in a range of circumstances.
Digital B2B Marketing
MARCH 22, 2012
Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. What is the biggest dependency or assumption in our plan and what if it doesn’t happen? What if nothing changes, but the plan doesn’t drive the results expected?
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Digital B2B Marketing
NOVEMBER 10, 2011
Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market.
Digital B2B Marketing
NOVEMBER 10, 2011
Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. Influencers can range from individuals recognized within their personal networks for their expertise or opinion to journalists and analysts that may move an entire market.
Digital B2B Marketing
SEPTEMBER 10, 2013
Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Or let me know if you need help selecting the best path. Most companies deploy to the list for you, you never receive an actual list of emails. for one time use. Photo Credit: Biscarotte via Flickr cc.
Digital B2B Marketing
AUGUST 14, 2012
Advertising is targeted to individual people and may appear on a broad range of sites. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? CRM retargeting is similar.
Digital B2B Marketing
JULY 12, 2012
See what content is shared on social media or through sources that curate content from a range of sites (like SmartBrief). With a little creativity, these free resources will help you uncover new opportunities for B2B advertising campaigns. Twitter Streams and Content Curators What sites do people in your audience read?
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