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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state?

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Hendrik-Jan’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: (1) understanding the pain points of prospects and. (2) They allow us to focus our blog posts, our landing pages, and our conversations with prospects. We can all come up with some really innovative ideas, but will our prospects care?

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Understanding the B2B Buying Disconnect

Cintell

Part of customer-centricity involves truly connecting with prospects before they become customers. Unfortunately, most vendors fall short in helping buyers through this process. These personas will not only help you in your marketing efforts but also better understand the customers you currently have.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

It’s time to reimagine their potential to help you close more deals, faster. Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. If your marketing team knows what should go into a buyer persona , they’ve given you a critical strategy tool.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Digital marketers can play a large role in the relevance of web content as it relates to personas, ensuring that prospective buyers can find the right content at the right time. To get to this point, there are metrics to understand along the way that can be measured to help optimize the process. Output: Persona deployment, MQLs, SQLs.