help organic 
LeadSloth
DECEMBER 14, 2010
As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. I will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. Both of those are independent from Marketo, and done in my own time.
LeadSloth
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Unfortunately, in most organizations this process isn’t very well organized. Social Marketing Automation.
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LeadSloth
SEPTEMBER 30, 2010
The Pardot team also showed how they are using Pardot within their own organization. To organize a user conference, a vendor needs critical mass. friendly and extremely helpful employees. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.
LeadSloth
OCTOBER 28, 2010
And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Because this is the first time we organize this event, we’ll need lots of input on the ideal format. Since we both live in the Bay Area, that’s a logical place to start. Your Ideas Please.
LeadSloth
NOVEMBER 16, 2010
One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. Paid search: 60 days. Purchased list: 250 days.
LeadSloth
AUGUST 27, 2009
In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. They are organizing a B2B Marketing University this fall, with lots of interesting topics. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information.
LeadSloth
JUNE 23, 2009
But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). But that doesn’t help with getting more visitors to your site. And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.
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