Digital B2B Marketing

AUGUST 30, 2012

Your marketing makes me dislike you. However, your marketing performance measurement doesn’t capture my disdain. How many other people are tired of your spammy keyword autoresponder on Twitter? Marketing ROI measurements are woefully incomplete. Get their perspective on the market and on marketing.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Digital B2B Marketing

JULY 12, 2012

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Twitter Streams and Content Curators What sites do people in your audience read?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Using a statistical test like chi-squared can also be helpful. With only 100 expected registrations to date, it is likely you will only be able to assess the individual performance of some of your highest volume keywords and ad groups. Why is the biggest unanswered question in marketing. 3) Look to Understand Why.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100