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Biznology

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21 stats show CMOs leap before they look at ROI

Biznology

Here are 21 stats that show most CMOs leap before they look at ROI. source: HubSpot ). I can help you. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). How are CMOs doing? source: Forrester ).

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26 Social Media Secrets Skittles Knows

Biznology

These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. These are great companies BarnRaisers is grateful to be associated with and we appreciate the information they make available to help business make smarter decisions. 90% of online consumers trust recommendations from people they know.

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). Here are some stats to show the results of improved marketing collaboration: B2B organizations with tightly aligned sales and marketing operations achieved 24% faster 3-year revenue growth, and 27% faster 3-year profit growth.

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