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KoMarketing Associates

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

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Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

KoMarketing Associates

For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument. Strategic Keyword Targets. lead), and currently ranks near the top spot of organic search results for the targeted keyword phrase.

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

Of course, if you can sprinkle a couple of keywords into your company description, all the better. Update your specialities (again, think about your keywords here). HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. HubSpot has managed to make the old PowerPoint format seem new again. Add your industry.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Button Optimizer. What is it? Google Search Console.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, and rankings to the many factors outlined, a fundamental shift in behavior has occurred as well. What type of technical questions are customers asking?

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. So yes, ungate some of your content. Focus on ROI.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this example, I created a custom report for KoMarketing’s Keyword Generator Tool.