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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. Most are mind-numbingly dull. Include People.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. Personal Productivity. Wear Patterns: Evidence of stress or overuse, e.g. damaged power cords or hinges. No Noble Savage.

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How to Save the World

Buzz Marketing for Technology

Personal Productivity. Personal Productivity Improvement & GTD. Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. clever, concise political opinion consistent with their own views. The End of Philosophy. No Noble Savage. Too Far Ahead. Theory of Knowledge. Natural Enterprise.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. The first half-hour should be spent observing and asking questions of the employee to identify significant productivity problems.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. The first half-hour should be spent observing and asking questions of the employee to identify significant productivity problems.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. Darwin Magazine. Grist Magazine. Ms Magazine Blog. Wasabi Wisdom.

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8 Ways to EARN Media Attention Instead of Buying It

Hubspot

Clearly, employing tactics to help you earn media attention -- including newspapers, local TV, magazines, and bloggers -- is a winning combination. 5) Be the Expert -- Have an Opinion, Speak, Be Quoted. Most of the time, it's a matter of spotting trends, analyzing public or proprietary data, or offering insightful opinions.

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