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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal. Social media.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Maximize your presence with the right directories.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. CMOs Where’s the overlap between that person and our product? Where’s the gap between that person and your product? They give each potential topic a relevancy score between 0-3.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), we didn’t promise to cover all the marketing things and please all the marketing people.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.