How to drive word of mouth | Nilan Peiris (CPO of Wise)
Lenny's Newsletter
SEPTEMBER 24, 2023
For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
111 
Word of Mouth Has Gone Digital
Go Beyond SEO
MARCH 17, 2022
Word of mouth (WoM) has gone digital. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small. It’s called Google reviews. 3 Ways Google Reviews Affect Your Business. And they’re probably right.
Join 88,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Word of Mouth Marketing: The Original Employee Advocacy
EveryoneSocial
JUNE 18, 2019
All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. Word-of-mouth, the other 8th-wonder of the world.
Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down
Martech Advisor
AUGUST 26, 2019
In this article, we uncover some marketing insights from the Upside Down , and look at how brands banked on the success of Stranger Things to market themselves. Besides the product placement aspect that was apparent throughout the season, brands were involved in marketing campaigns right from when the pre-buzz stage.
Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.
Influencer Marketing Strategy: 4 Influencer Outreach Steps
Markempa
AUGUST 19, 2021
Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development. Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Why does this work?
What is Repeat Purchase Rate & How to Increase it? (With Examples)
Huptech Web
APRIL 30, 2024
It is often a strong indicator of customer loyalty and satisfaction, as well as the effectiveness of a company’s customer retention strategies and trust in a brand or business. Read More: Leverage Shopify Gift Cards 101 Stay In Touch Via Email Marketing Why is it still a viable method? How to Use It to Improve Your Marketing?
Let's personalize your content