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Sales Engine
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.)
Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. Then you put it on your site with the form to fill out to download the paper, and very few take you up on the offer. So if the core business problem is actually further up the funnel, how do you drive traffic to your site in the first place?
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Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.
Sales Engine
FEBRUARY 8, 2016
Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.
Sales Engine
FEBRUARY 8, 2016
Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.
Sales Engine
SEPTEMBER 23, 2015
If you’re talking to a search engine optimization firm (SEO) that measures their performance only on traffic (number of unique visitors to your site every month), they would tell you not to gate anything because the Google bot can’t fill out the form, hit the submit button, and read the information that lives behind the curtain.
Sales Engine
OCTOBER 6, 2015
Blogging is the best way to get your content found on the internet because Google and other search engines love blogs. Google and other search engines will send people to blogs over product pages. Google knows this. You’ve got a great post that Google is going to want to send people to, and you rise in the search results.
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