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Sales Engine
SEPTEMBER 11, 2015
The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. Think for a minute about how Google, Bing, or Yahoo makes money. They’re going to switch from you to the other search engines, which is why there have been so many changes in the search algorithms in the past few years.
Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Search engine optimization is an important component of a content marketing program, but not the other way around.
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Sales Engine
MARCH 10, 2016
When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We Q: How has search engine optimization changed since you started working in the space? Content was king, and any content worked.
Sales Engine
OCTOBER 2, 2015
That means starting digital conversations through email, social, and search with tons of content. Conversations are a two way street, and it doesn’t really matter whether it started from a phone call, voice mail, or email, versus a Google search, social media hit or white paper download. And it starts now.
Sales Engine
APRIL 24, 2018
3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. On the surface PPC campaigns seem simple.
Sales Engine
OCTOBER 1, 2015
Because there are so many other touch points to many people over a long period of time, I wouldn’t sweat so much about attributing organic search results with a direct impact on deals. Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you.
Sales Engine
OCTOBER 8, 2015
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. The prospect performs a web search and they look at white papers, articles, videos, webinars, etc. Remember the children’s game Chutes and Ladders?
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