Marketing Craftmanship

MAY 13, 2020

Although most company CEOs or owners would never consider operating without a website — which serves as the modern-day storefront — many of them over the years have confessed to me that they see no tangible connection between their website or social media and tangible business outcomes, such as lead generation, increased sales or new accounts.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

JANUARY 5, 2020

Are white papers just poorly disguised sales collateral?). But as decision-making regarding selection of outside resources is increasingly based on a Google search, your firm can greatly improve its chances of making the short list by managing its online visibility in a more strategic manner.

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

SEPTEMBER 8, 2023

Practitioners and firms invest in online directories, on search engine optimization or paid search, on Google ads and even highway billboards to drive new business inquiries. So most law firm marketing plans are based on putting several lines in the water, and hoping something takes the bait. What does that mean?

Marketing Management 26

Marketing Management Planning Sales Cycle Advertising Agencies 26

Marketing Craftmanship

MARCH 16, 2013

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced. Forget Facebook, Twitter and Google+.

Social Media 100

Social Media Media Merchandising B2B 100