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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx Privacy Studio™ LeadsRx Privacy Studio™ is a framework that establishes a Data Clean Room and puts IT teams in control of where and how collected data is stored. Corporate policy for privacy, user consent, and access become cornerstones of the system with IT squarely at the helm. Connected TV (CTV).

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

Hubspot

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. Privacy Pop executes this extremely well in their videos. This is one of those times where you don't want to overcomplicate things.

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Dionisios Favatas of the Truth Initiative Discusses How Identity Resolution Powers Public Service Campaigns

LiveRamp

For the first 15 years of the campaign, traditional television and on-the-ground presence was how we reached the population. We work closely with Google, Adobe, LiveRamp, and Acxiom. We work with all of the major players from Facebook to Snapchat to YouTube. What are some of the other tools in the shed, if you will?

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 2) Google''s average revenue per user is 6X that of Facebook. If you doubted the power of video, look no further than YouTube. 3) Media engagement for Olympic viewers with four screens was 2X those with TV only.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. YouTube Hits 1 Billion Subscriptions, YouTubes Burgeoning Promoted Videos. Social media is capable of so much more. What Tools Will B2B Marketers Use? B2B social media marketing is still very much in its infancy.

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Why Connected TV Advertising Is Going to Be the Next Big Thing

Single Grain

In its simplest form, CTV refers to any television that can be connected to the internet. This includes smart TVs, gaming consoles like Xbox and PlayStation, and streaming devices such as Roku, Amazon Fire Stick, and Google Chromecast. The Mechanics of CTV Advertising So how does CTV advertising work?