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Ethical data management is a win for marketers

Martech

As more data is being collected and more organizations have access to it, it becomes important to have robust data protection laws to ensure that we as consumers are not only aware and consent to the sharing of our personal information, but also that our information is handled with the appropriate level of care and accountability.”.

Ethics 104
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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Consumer data is now the most crucial resource for organizations across the world. But despite implementing stringent measures to protect customer data, breaches and leaks are not unheard of. GDPR came into effect on May 25, 2018, and it applies to any organization that collects and processes the data of EU residents and citizens.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Is a statement made about the transfer of personal data to a third country or to an internal organization? Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy.

Privacy 52
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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52
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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. if you do business with any citizen or organization residing in the EU, you are compelled to comply with GDPR. Privacy by Design. Data Permissions.

Privacy 80
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Many Free Android Apps Are Starting To Look A Lot Like Malware

readwrite

While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. Suppose one of those third-party organizations is acquired by an outfit that is, shall we say, less reputable. What These Bad Apps Glom Onto.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.