Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. Congratulations! Sorry to rain on your parade but that is only half the equation.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. For example, the search term “industrial valves” yields 2,180,000 pages in Google. Unfortunately, you are going to need both to achieve good organic SEO results. with your family.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. It’s a way for organizations to further their role as a resource to their audience. Hmmm…not very satisfying. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

DECEMBER 17, 2010

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. At the very minimum, the free Google Analytics code should be installed on your web pages.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60