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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Cost Efficiency: By making data-driven decisions, you minimize the risks associated with large-scale changes, ensuring that resources are allocated efficiently and effectively.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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26 Tools To Help You Create Better Headlines (With Bonus Resources)

Optinmonster

When you have written your headline, you have spent eighty cents out of your dollar.” Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. Certified Google Optimize experts knew of the sunset since March 2022. But here’s the thing.