KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

DealSignal

FEBRUARY 23, 2023

Use these metrics to identify trends and patterns in your test results, and use these insights to inform your email marketing strategy going forward. By using A/B testing to refine your approach and continuously improve your email campaigns, you can generate more email marketing leads and drive better results for your business.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 8, 2013

The Chief Marketing Technologist Blog from Scott Brinker, the CTO of Ion Interactive, who talks about the combination of 2 powerful forces: marketing and technology (@ chiefmartec ). Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Valasys

FEBRUARY 21, 2020

Statista has predicted that the online advertising expense of the marketers is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Brand advertising is an impeccable way for marketers to reach maximum audiences & align their key business KPIs with the short & long-term business goals.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

The Lead Agency

MAY 14, 2017

Marketing automation solutions simplify otherwise technical campaign components such as creating web-pages and HTML emails, forms and automated lead-nurturing programs. Marketing automation software such as Act-on, Pardot and Marketo, have simplified tooling with which users can easily create these components.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation B2B Marketing Automation 54

Adobe Experience Cloud Blog

APRIL 11, 2016

With the shift in buyer behavior, responsibilities that once fell to sales now fall to marketing. While lead generation has always fallen to marketing, leads now transfer to sales at a much later stage, as lead nurturing becomes ever more important.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Work Management 48

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

JULY 13, 2015

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Use the keyword just right, and Google will assume you’re the expert on that keyword! So, as with most things, we can just Google it!

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 2, 2011

But the benefits of building relationships, listening to your market and influencing buyers before they’re even identified as potential leads are priceless! Leads gathered through social media present both a unique lead nurturing challenge and a huge opportunity at the same time. Search Engines.

Social Media 48

Social Media Media Privacy Lead Nurturing 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Get away from the bad habit of calling your brochures “lead nurturing.”

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. This makes HubSpot ideal for businesses of all sizes looking to implement a cohesive and data-driven lead generation strategy that aligns marketing and sales efforts.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Ahrefs stands out for its extensive web crawler, second only to Google, which provides users with rich and up-to-date data. This makes HubSpot ideal for businesses of all sizes looking to implement a cohesive and data-driven lead generation strategy that aligns marketing and sales efforts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech Advisor

OCTOBER 7, 2019

Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing. An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. Affiliate marketing.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99