Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Many turned to Google. How important is search as a navigational tool? That’s a lot of navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

It’s difficult to understand intent behind broad keywords, but consider someone searching for “ hybrid cloud computing reviews.” Understand how businesses are using cloud computing. Identify potential cloud vendors. Get a list of what to look for in a hybrid cloud provider. It is very similar with content.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

OCTOBER 15, 2013

Identify key influencers (I highly recommend Little Bird here if you are targeting a new area) and combine influencer and keyword targeting. Google still reigns as the king of search with approximately two-thirds of all US searches. If you are not already running search, start with Google. (My LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100