Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

SEPTEMBER 19, 2016

Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails. My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products. Who will manage the database?

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

AUGUST 13, 2014

Landing pages… White Paper… Free Report… etc. Phone calls and lead generations. On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. E-newsletter 75%. Articles…56%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JANUARY 19, 2012

Which posts generated the most comments? Which white paper or special report got good download rates? Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views?

Planning 100

Planning Marketing Plans Content Marketing Content 100