Digital B2B Marketing

OCTOBER 29, 2013

Here is a hypothetical example: 79% of end users agree that our solution is easy to use. Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Lead generation. What would you like to know that isn’t included? But what isn’t said?

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

AUGUST 20, 2013

You have a lead generation program. If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. An influencer program. An advertising program.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

MAY 19, 2011

Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Customers that have experienced your product are the ultimate reference. They have used it, can validate assumptions and provide insight into its value.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Credit for eating your own dogfood at least, although their FAQ just flags what their software doesn’t do (Tweet from your account or follow users). Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 7, 2012

UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Generally used for paid media programs and calculated media cost divided by clicks. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JANUARY 22, 2014

In B2B marketing, media buyers just want to put a lead generation form in front of content. Twitter, according to the report, has 232 million monthly active users. That’s no match for Facebook’s gazillion users, but does it really matter? Most media buyers just aren’t there. Scale Is a Red Herring. source ).

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100