Everything Technology Marketing

JANUARY 3, 2010

Here comes part two of the lead generation checklist series by Brian Carroll. Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting? Click here to read the complete post.

Lead Generation 100

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Everything Technology Marketing

DECEMBER 19, 2009

Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

Lead Generation 100

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Everything Technology Marketing

FEBRUARY 21, 2010

In part 4 of the lead generation checklist, we take a look at a critical component of lead generation efforts: a universal lead definition. This will get sales and marketing on the same page to share a common understanding and treatment of the leads in your funnel.

Lead Generation 100

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Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals. Thanks to everyone who participated in the survey.

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Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Marketing will be expected to show how it impacts new revenue generation.

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Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

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B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue.

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