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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100
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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! T-shirts were also sold to help generate charity funds.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning 100
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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.