Tomorrow People
APRIL 27, 2021
Consider a few findings from a recent Edelman-LinkedIn research report : Decision makers are inclined to read more thought leadership content: 58% read one or more hours of thought leadership per week. And compelling thought leadership content tends to generate more, higher-quality leads. Think about those last two stats for a moment.
Tomorrow People
APRIL 10, 2018
With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. This means taking a new approach to how leads are managed, scored and measured and to the steps taken to move prospects along the sales funnel.
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Tomorrow People
NOVEMBER 25, 2021
Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk.
Tomorrow People
FEBRUARY 5, 2013
At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. So why do so few companies employ a social media community manager?
Tomorrow People
FEBRUARY 5, 2013
At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. So why do so few companies employ a social media community manager?
Tomorrow People
OCTOBER 14, 2011
Your content should generate profile - not confusion. Conversation isn’t a one-way process. Like to know more about applying the five step Zoober process to boost your business growth? Join the Zoober LinkedIn community now. Without a clear strategy, your content runs the risk of confusing your target customer.
Tomorrow People
OCTOBER 10, 2012
Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Speeding up the buying process. Attracting and retaining business. Nurturing and winning leads, at lower costs.
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