Remove sales-lead

Marketing Craftmanship

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Is Your Web Content a Marketing Liability?

Marketing Craftmanship

What often happens – soon after LAUNCH COMPANY WEBSITE is crossed off the corporate to-do list – is that companies don’t apply the same standards of excellence or levels of scrutiny to the content generated post-launch that were applied during development of the website’s original core content. Of course not…they now trick people using email.)

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Although they may succeed in generating some media exposure over a 6-month or one-year period, many companies eventually drop the tactic altogether. Your goal is to generate media exposure that will yield a credibility tool for your business; telling clients, prospects and referral sources that you are a “safe choice.”