Remove marketing-lead sales-lead

WriteSpark

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Decision Makers Like Details

WriteSpark

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. So, as a group of ordinary consumers can tell you, don't forget the usefulness of data sheets and technical product brochures for your sales collateral set. .

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Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. Revenue Factors Perhaps the easiest justification for engaging an external copywriter is to view the expense as an appropriate investment for generating revenue.

Cost 120
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article thumbnail

Justifying the Cost of a Professional Copy Writer

WriteSpark

A new year typically means a long list of new marketing communications and public relations projects. Revenue Factors Perhaps the easiest justification for engaging an external copywriter is to view the expense as an appropriate investment for generating revenue.

Cost 120
article thumbnail

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?

article thumbnail

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . The group's choice?