B2B Memes

article thumbnail

5 Keys to Effective B2B Content

B2B Memes

You can’t generate that with a straw man. There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due. Give opposing points of view fair consideration.

article thumbnail

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Initially our sites will concentrate on selling sponsorship, delegate-led events, and high-end research.

Media 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

article thumbnail

Three Stock Photography Pitfalls to Avoid

B2B Memes

That might be ever-so-slightly extreme, but it illustrates the strong feelings that stock photography can inadvertently generate. One vegetarian and editor even went so far as to call for the editorial awards VegNews received from Folio: magazine to be rescinded. They point out three common pitfalls of stock photography.

Dwell 100