18 Common Features of a Best-in-Class Lead Nurture Program
The Point
MAY 19, 2020
Immediate, quick-fire response to new leads (ex: 2-3 emails over 7 days) to complement BDR follow-up and increase sales engagement, potentially leveraging AI technology like Conversica to optimize lead qualification via automated, two-way conversations. Photo by Marvin Meyer on Unsplash.
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