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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Don’t buy through “review sites” and give your money to Gartner. Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11,

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

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Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). And when will such claims pay off, if at all?

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The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. (…) According to Gartner, Inc. (a

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. source: Wikipedia ). You can read the first one here.

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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?

Biznology

(Photo credit: Wikipedia). According to Gartner Research by decreasing customer churn by just 5% can increase profits by 25%-125%? It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful! See for yourself by looking at the latest emerging technology hype cycle.