Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
The ROI Guy
FEBRUARY 15, 2011
Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Gartner CIO Study Highlights Need for Outcome-Base.
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