Salesforce Marketing Cloud

OCTOBER 27, 2022

These are 4 ways leaders can build resilient marketing in their organizations. How website personalization helps in a changing economy. When marketing budgets are downsized, your website can do the heavy lifting with customers if you deliver what they need. Plan your next moves. Success starts here.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Budget Programs 98

The ROI Guy

JULY 15, 2009

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 6, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Terminus

DECEMBER 9, 2020

Account-based marketing, once a buzzword and strategy for early adopters, is now a common approach to modern B2B marketing. We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

The ROI Guy

NOVEMBER 8, 2006

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. How Do You Get Started in Content Marketing? They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. How Do You Get Started in Content Marketing? Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 5, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. How Do You Get Started in Content Marketing? ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 16, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

NOVEMBER 8, 2006

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. How Do You Get Started in Content Marketing? Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40