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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. You can use that nonaction for a trigger email and to kick off a campaign. Hardly seems fair, right?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

I’ll bet you didn’t know that, according to data from Gartner , nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. Are you listening now?

Marketo 98
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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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How to set up marketing automation in salesforce?

Valasys

An increasing trend involves leveraging Customer Relationship Management (CRM) software to automate time-consuming marketing campaign duties. Because the benefits of using Salesforce for marketing automation considerably outweigh the expenses and work involved in integrating it, there has been an increase in its use. .

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The digital object is simply triggered by some event or data (such as a GPS coordinate.)

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.