Webbiquity

JULY 27, 2021

” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. Social media advertising in contrast, particularly on networks like LinkedIn and Facebook, offer precise targeting.

CMO 205

CMO Gartner Budget Programs Spending 205

Biznology

MARCH 11, 2015

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. (…) According to Gartner, Inc. (a

Gartner 80

Gartner Wikipedia Verticals Trends 80

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

JULY 8, 2020

Strategic ABM (one-to-one) and one-to-few (clusters of 15-20 accounts with shared commonality, i.e. vertical, industry, pain, challenge, etc.) We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). B) LinkedIn Paid Advertising. C) Content Syndication.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

DealSignal

MARCH 7, 2023

Networking events have gone virtual. Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. Conferences have been canceled. Prospects are working from home. This differs depending on the vendor.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. For example, LinkedIn offers options for job title, job function, company size, and geographic location.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69