Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Biznology

MARCH 18, 2015

B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. They don’t have one-size-fits-all content; they focus on the key characteristics of the buyer that allow them to target their content to the right person at the right time. Thanks to all our sponsors! Like this post?

Top of Funnel 80

Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

JANUARY 20, 2016

Some sales cycles are very long, and some, like e-commerce, are very short. Starting with B2B promotional videos that are meant to generate awareness at the top of the funnel, like social media videos and thought leadership videos. But what is the optimal length of an online business video production ?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

MAY 25, 2016

Suppose you build content of all of the top-of-funnel questions your target audience asks (again, often enough that it’s worth your effort). My company (IBM) has the longest and most complicated sales cycle for a lot of its products. Because they are conversational, it is also easier to understand audience intent.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others.

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

Biznology

NOVEMBER 17, 2011

Here are just a few of the things that I learned: You can qualify sales leads with a simple process nicknamed BANT, and acronym for Budget, Authority, Need, and Timeframe. Long B2B sales cycles mean that you need a set of techniques to nurture leads. Long B2B sales cycles mean that you need a set of techniques to nurture leads.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 80