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How to boost your holiday advertising with inventory packages

Liveintent

So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. Advertisers can use content packages to advertise on specific types of email newsletter content.

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Figure Out Where Video Content Will Live 9. Measure Your Performance Define Your Video Marketing Goals In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals. Video in Business Benchmark Report Know where you stand, so you can stand out.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Figure Out Where Video Content Will Live 9. In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. Watch and Learn.

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24 Optin Ideas to Supercharge Your Email List

Optinmonster

They’re called optins because they are incentives for people to opt into your email list. Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. You don’t have to fight for short-lived attention on social media or pay for expensive advertising. Floating bars.

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5-Step B2B Marketing Plan for Covid-19

Rev

What we do know: It takes a lot longer to climb out of a recession than it does to fall into one. The combined effect of requiring opt-in while banning cookies makes personalization much more difficult. . This requires attribution at every step of the funnel. You must start collecting data from every campaign you run.

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

Source: Advertising is Inception (SlideShare). Not only does Google’s advertising network reach 90% of internet users , but the cost can also be pennies on the dollar compared to other platforms (like social). With YouTube Ads, Watch Out For: The first 5 seconds of your ad are critical for hooking your viewer.