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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). Peer pressure worked, and there I was.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?

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Ruckus Networks

SWZD

sells wireless systems for mobile devices and Wi-Fi products to mobile carriers, broadband service providers, and corporate enterprises. She said that their go-to market strategy focuses heavily on channel partners, who she said are “not just for fulfillment, but they actively market and sell the product.”

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What I Wish I Knew about Outreach from the Start (An Ode to Skee-Lo)

Outreach

I wish I was a little bit taller – prophecy fulfilled. Don’t wait for Outreach to think up new things for the product to do. The ability to pull Outreach sequence data into Salesforce.com (SFDC) has given us invaluable insight into our cadence and coverage. I wish I was a baller. This one is a layup. No platform is perfect.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

The LeanData product suite is comprised of 2 solutions. We are excited to support the company as they are growing at a remarkable rate and need capital to fulfill market demand,“ said Ravi Mohan, Managing Director, Shasta Ventures. LeanData on the Salesforce.com AppExchange. To learn more, call (408.827.LEAN) Lisa Tarter.