Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The Media Audit gives yet another set of statistics on time by medium. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

AUGUST 21, 2009

The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120