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The best pharma event management companies in 2023

SpotMe Blog

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO? 94% of search engine users click on organic search results (source: Search Engine Watch ).

SEO 80
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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. Schools, employers, and self-analysis workshops still rely on MBTI to build teams and teach personal insight.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Workshop programs, audio recordings. Workshops, courses. Blog Funnelholic Twitter funnelholic. They can be on blogs, twitter, or research sites. " Ardath Albee.

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. Schools, employers, and self-analysis workshops still rely on MBTI to build teams and teach personal insight.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. 3 speaking/workshop inquiries. Blog Demand Generation Twitter abneedles. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels.