Smashmouth Marketing

MARCH 6, 2009

greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 damphoux : Brett Wallace, @forrester - the key to a good engagement is starting with a solid introductory appointment #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

MARCH 16, 2009

Not only is this segment large, but use of member communities grew at twice the rate of email last year, and three times faster than the other top online activities. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Online Marketing Institute

JANUARY 25, 2010

In fact, it probably was the catalyst for the initial development of the entire marketing automation segment. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. world has fundamentally changed the dynamics of buyer-vendor interaction.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40