Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

JANUARY 25, 2010

There is no question that this is a benefit — a significant one — and it often is the initial catalyst that gets a given marketing organization thinking about marketing automation. In fact, it probably was the catalyst for the initial development of the entire marketing automation segment.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40