Webbiquity

APRIL 20, 2010

Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. 23% say they can’t prove any impact at all. Stratabeat ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). online users have ever used location-based applications on a mobile device , and only about 1% do so regularly.

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Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. SEO Research and Stats.

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Paid Content Social Media Statistics Research 100