Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 99

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. We’re simply trying to provide industry-level trends and to help people understand the marketplace better. Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

The ROI Guy

APRIL 5, 2018

This according to Gartner’s latest research on tech buying trends. Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. ADVICE: To be successful, you can’t wait for the RFP. Think “earlier and higher” isn’t important?

Budget Programs 45

Budget Programs Allocation Software Buy 45

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Read on to find out what’s trending in B2B event management technology, why we think SpotMe has been named a Leader, and how you can reap the full benefits of the report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? Carry out an RFP. Select a vendor. And how can you address them?

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59