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The Trends Transforming the Email Service Provider Landscape: Webinar Recording + Q&A

Litmus

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. We’re simply trying to provide industry-level trends and to help people understand the marketplace better. Any surprises?

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24 questions to ask ABM vendors before signing the contract

Martech

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why we care.

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Software Buying Has Changed: Are You Ready?

The ROI Guy

This according to Gartner’s latest research on tech buying trends. ADVICE: To be successful, you can’t wait for the RFP. According to Forrester a full 74% of the deals go to the first sales rep that adds value. So as a sales and marketing professional, what impact should these findings have on your strategy and efforts?

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

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SpotMe named a Leader in The Forrester Waveâ„¢: B2B Event Management Technology, Q1 2023

SpotMe Blog

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Read on to find out what’s trending in B2B event management technology, why we think SpotMe has been named a Leader, and how you can reap the full benefits of the report. Keen to get into the details?

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HCP engagement: emerging trends, success metrics, and omnichannel strategies

SpotMe Blog

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? Carry out an RFP. And how can you address them? Hybrid events. Select a vendor.