B2B Content Marketing > Going Bold or Fading to Beige?
Marketing Interactions
MARCH 25, 2023
A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Where this happens is often in the review process. You’ll find pivotal points that will tell you where they are in their process. You can’t find this with data alone.
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