Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Influence: This is a measure of the likelihood of a person recommending your company or brand. The trick is to learn how to use all its power. Bigger the number, the better is your name recognition.
Let's personalize your content