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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.”

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

Hubspot

A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content. Major #fail.

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