CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. David Meerman Scott, author of The New Rules of Marketing & PR. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated. of pipeline to 13.2%
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