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The Best Marketing Conferences of 2020

Marketing Insider Group

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

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17 Silly Missed Lead Generation Opportunities

Hubspot

Check out HubSpot's webinar page and ebook page as examples. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. It's a great way to increase visibility for your offers on LinkedIn. Have an offer that addresses another user's question?

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Inbound Marketing Goes Global

Hubspot

” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Connect with HubSpot : u can't make them come to you. Very solid!” ” “Dassault Systems - Facebook ads are cheap and effective in B2B.”

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Pricing starts at about $300 per month.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10. MassPlanner. .

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).