Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. Meanwhile, their Customer Success team has seen a 75% response rate when using creative video messages to re-engage past clients.

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

SpotMe Blog

JUNE 28, 2023

Webinars are engagement tools because they attract audiences to your company through the educational or informative value they offer. By providing valuable information and insights, you build trust and credibility, which makes people more willing to buy from you. Higher retention rates. How does webinar marketing work?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Use an email scheduling tool -- like the one in HubSpot Sales -- to send your message at the perfect time. Cancellation.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Marketing Insider Group

JUNE 7, 2012

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Buyers are in control of their own buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Kapost

APRIL 5, 2017

According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales. Whatever model you choose, remember to follow Forrester’s suggestion to map the “5 W’s”: Who, What, Where, When and Why.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. How to Take Advantage of Video Trend #1.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Like how HubSpot changes their messaging depending on what segment their customer falls into: ( Source ). Or worse, giving them information that conflicts with your marketing materials!

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Vidyard

FEBRUARY 18, 2021

Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies. This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Forrester ) Tweet This Stat! Yes, we know.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

B2B Marketing Zone Posts

JULY 7, 2010

Marketing Interactions , June 10, 2010 The amount of information available is staggering. In this post we’ll focus on optimizing response rates. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. The power of a great story.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Marketing Insider Group

JULY 21, 2015

Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates. 32% of survey participants said they trust information on company or brand Web sites. Forrester ). But as some ad man once told me “we count what we catch not what we spill.” MediaPost ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100